Innova has been formulated using only fresh, natural, wholesome ingredients from each of the five food groups.
Naturally nutritious fresh chicken and turkey meat, plus high quality chicken meal, provide the foundation for Innova's great taste. But we didn't stop there. Fresh whole milk, cottage cheese and whole clove garlic add natural vitamins and flavor. Alfalfa sprouts help satisfy your pet's natural urge to graze. Natural cold-pressed sunflower oil provides the high quality fatty acids needed for healthy skin and a shiny hair coat.

Innova recipes are based on the most advanced research in animal health. The latest findings in orthomolecular medicine (the study of optimal amounts of substances, especially vitamins, found in the body to achieve optimal health) convinced us to increase the levels of disease fighting antioxidants - Vitamin A, Vitamin C, and Vitamin E - in Innova's one of a kind formula.

Preservatives? Innova is preserved naturally with vitamins C and E... and nothing else.

Farm Fresh Ingredients

Innova contains only fresh, natural, wholesome ingredients from each of the five major food groups - providing a balanced, nutritious and varietal diet for your pet. Natura Pet Products' innovative cooking methods combine fresh turkey and chicken meat, fresh fruit and vegetables and a variety of natural whole ground grains to create petfoods unequalled in healthful, nutritional benefits.

Health Foods from the Basic 5
Natura Pet Products is proud to offer pet foods prepared with a wide variety of healthful ingredients from each of the five basic food groups: fresh lean meats, wholesome fruits and vegetables, natural grains, vitamin-rich potatoes, milk and cottage cheese.  Variety is the key to meeting your pet's many nutritional needs. Innova's healthy mix of nutritious ingredients assures a balanced and enjoyable meal every time.
 

• The Dairy Group
  Cottage cheese provides plenty of nutrient-rich calcium, protein, and vitamins A and B.
   
• The Protein Group
  Protein is an integral part of your pet's diet. And Innova's fresh turkey, chicken and herring meats bring more to the food dish than just good flavor - they are lean, excellent sources of protein. High quality meat protein provides all the essential amino acids required for the proper nutrition of both dogs and cats.
   
• The Vegetable Group
  A bounty of fresh vegetables are found in Innova pet foods: carrots, Idaho potatoes, alfalfa sprouts and whole clove Gilroy-grown garlic (high in selenium). These vegetables add the antioxidant vitamins A and C, carbohydrates, fiber and various minerals to the diet. And because these vegetables are fresh, whole, and not pre-processed, the flavors and most of the important nutrients - including the "protector" antioxidants - are locked in.
   
• The Fruit Group
  There's now a new twist to the old axiom about apples: "An apple a day keeps the veterinarian away!" Apples - and the nutrients in them - help your pet stay healthy. The fresh, whole apples used in Innova pet foods provide important "protector" nutrients, as well as plenty of carbohydrates and fiber, essential for your pet's good health. The antioxidant vitamin C helps to form healthy new cells and heal wounds. Potassium promotes neuromuscular development. And the antioxidants beta-carotene and vitamin A aid in good vision, bone and tooth development, and building resistance to infections.
   
• The Grain Group
  All of the grains in Innova pet foods are natural whole grains, with the exception of Innova EVO which contains no grain. These grains are important sources of B vitamins, carbohydrates, iron, fiber, and selenium. Innova's nutritious barley and brown and white rice provide important complex carbohydrates to support pet activity and exercise.
   

Innova's ingredients include:  Turkey, Chicken, Chicken Meal, Herring, Apples, Garlic, Potatoes, Alfalfa Sprouts, Carrots, Cottage Cheese, Milk, Eggs.

In addition to these fresh ingredients, Innova contains:
 

• Whole Ground Barley and Whole Ground Brown & White Rice.  These are quality grain sources of highly digestible carbohydrates.
• Sunflower Oil and Chicken Fat. These are ultra high-quality sources of fat... chosen for their skin & coat properties and are rich in linoleic acid.
• Chicken Meal and Herring. Innova contains only low ash, ground chicken meat & whitefish that provide high quality, highly digestible protein and omega 3 fatty acids.
• Lactobacillus Acidophilus, Lactobacillus Casei, Bifidobacterium thermophilum, Enterococcus faecium fermentation product.  These beneficial, friendly, bacteria are naturally found in the digestive tract and must be maintained at optimal levels as we age. A sufficient population of these viable naturally-occuring micro-organisms provide healthy B Vitamins and help to optimize the micro flora in the gut.
• Vitamins E, C & A (Beta-Carotene), Selenium, Zinc, Manganese.  These antioxidant vitamins play a vital role in protecting body cells from the damage caused by chemicals and environmental pollutants such as cigarette smoke, exhaust fumes and smog.

When comparing Innova to your favorite brand, please take special care to notice the following ingredients which Natura Pet Products refuses to use: Meat Meal, Animal Fat, Poultry By-Products, Soybean Meal, Rice gluten, Wheat Mids, Peanut Hulls, Wheat Flour, Wheat Bran, Rice Flour, BHA, BHT, Ethoxyquin, Artificial Colors or Flavors, or any other substandard, low quality, by-product from human food processing.