These grain-free dry diets are high in meat protein and low in carbohydrates, which is ideally suited to dogs' ancestry and biology as natural carnivores. Since dogs instinctively crave raw meat, they will choose it over grain when given a choice. Nature's Variety Instinct, with its high concentration of animal protein, is consistent with the instinctive canine metabolism.

A rotational diet consisting of more meat and less grain fosters biologically appropriate weight control, and lean feeding leads to longer life. The natural results of higher quality nutrition include better skin and coat, healthier teeth and gums, increased energy, and less backyard clean-up.

• Grain-free
• Over 90% of the protein is from real meats
• Exclusive freeze dried raw Bio-Coating
• Complete and balanced for all life stages
• Guaranteed to improve skin and coat!

Nature's Variety Grain-Free Instinct Cans are now available!

Available in 4.4 lb., 13.2 lb. and 25.3 lb. bags.

Ingredients: Chicken Meal, Tapioca, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Pumpkinseeds, Menhaden Fish Meal, Alfalfa Meal, Montmorillonite Clay, Natural Chicken Flavor, Vitamins (Choline Chloride, Vitamin E Supplement, Ascorbic Acid, Niacin Supplement, Biotin, D-Calcium Pantothenate, Vitamin A Acetate, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Ethylenediamine Dihydriodide, Menadione Sodium Bisulfite Complex, Vitamin B12 Supplement, Beta Carotene, Folic Acid), Kelp, Minerals (Zinc Proteinate, Iron Proteinate, Zinc Sulfate, Ferrous Sulfate, Manganese Proteinate, Copper Proteinate, Manganese Sulfate, Copper Sulfate, Sodium Selenite), Chicken Liver, Sea Salt, Inulin, Flaxseed Oil, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Apples, Carrots, Peas, Cottage Cheese, Chicken Eggs, Freeze Dried Chicken, Freeze Dried Turkey, Freeze Dried Turkey Liver, Freeze Dried Turkey Hearts, Ground Chicken Bone, Butternut Squash, Broccoli, Lettuce, Spinach, Salmon Oil, Apple Cider Vinegar, Parsley, Honey, Blueberries, Alfalfa Sprouts, Grapefruit Seed Extract, Persimmons, Olive Oil, Duck Eggs, Pheasant Eggs, Quail Eggs, Rosemary Extract, Sage, Clove

Guaranteed Analysis:
Crude Protein (min) 42.0%
Crude Fat (min) 22.0%
Crude Fiber (max) 3.2%
Moisture (max) 10.0%
Calories 490 per cup

Duck Meal & Turkey Meal Formula

Ingredients: Duck Meal, Turkey Meal, Salmon Meal, Canola Oil (naturally preserved with Mixed Tocopherols and Citric Acid), Tapioca, Tomato Pomace, Pumpkinseeds, Herring Meal, Sun-Cured Alfalfa Meal, Montmorillonite Clay, Natural Flavor, Potassium Chloride, Brewers Yeast, Vitamins (Choline Chloride, Vitamin E Supplement, Ascorbic Acid, Niacin Supplement, Biotin, D-Calcium Pantothenate, Vitamin A Acetate, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Iodine Supplement, Vitamin B12 Supplement, Carotene, Folic Acid), Peas, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite), Sea Salt, Dried Kelp, Cranberries, Blueberries, Inulin, Freeze Dried Turkey, Freeze Dried Turkey Liver, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Rosemary Extract, Freeze Dried Turkey Hearts, Freeze Dried Ground Turkey Bone

Guaranteed Analysis:
Crude Protein (min) 35.0%
Crude Fat (min) 22.0%
Crude Fiber (max) 3.5%
Moisture (max) 10.0%
Calories 464 per cup


Rabbit Meal Formula

Ingredients: Rabbit Meal, Salmon Meal, Tapioca, Chicken Fat (naturally preserved with Mixed Tocopherols and Citric Acid), Tomato Pomace, Pumpkinseeds, Sun-Cured Alfalfa Meal, Montmorillonite Clay, Natural Flavor, Sea Salt, Vitamins (Choline Chloride, Vitamin E Supplement, Ascorbic Acid, Niacin Supplement, Biotin, D-Calcium Pantothenate, Vitamin A Acetate, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Iodine Supplement, Vitamin B12 Supplement, Carotene, Folic Acid), Peas, Brewers Yeast, Potassium Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite), Dried Kelp, Cranberries, Blueberries, Inulin, Freeze Dried Rabbit, Freeze Dried Rabbit Liver, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Rosemary Extract, Freeze Dried Rabbit Lung, Freeze Dried Rabbit Hearts, Freeze Dried Ground Rabbit Bone

Guaranteed Analysis:
Crude Protein (min): 35.0%
Crude Fat (min): 22.0%
Crude Fiber (max): 2.0%
Moisture (max): 10.0%
Calories  482 per cup


Feeding Guidelines

Sudden changes in diet can sometimes result in digestive disturbances. Do not overfeed regardless of the pets acceptance and eagerness. Overfeeding is the most common cause of digestive upset. Always introduce any new diet over a period of days, mixing with the present diet. Keep fresh water available at all times and offer plenty of exercise.

Ingredient Benefits

The proteins in Nature's Variety Raw Instinct diets are derived from meat - primarily high quality chicken meal and menhaden fish meal.  Highly digestible tapioca binds the other high quality ingredients together into a kibble.  Nature's Variety uses tapioca because it is grain-free and gluten-free.  This assures you that the proteins found in Raw Instinct pet diets are primarily derived from meat.

Pumpkinseeds provide linoleic acid for skin and coat, Omega 3 & 6 fatty acids, and are a natural source of fiber.  Vegetable seeds, such as pumpkinseeds, are one of the densest sources of nutrition available.  Alfalfa has unique nutritional benefits; its root system often penetrates the soil more than 20 feet deep, seeking out minierals in the subsoil not accessible to other plants.  Chelated Minerals are added to aid absorption in the digestive tract.  ("Chelated" means firmly attached, usually to an amino acid or other organic component.)  Montmorillonite clay is an additional source of trace minerals and has been shown to sequester toxins.  Fruits and vegetables are also added as natural sources of important vitamins.

These high quality, wholesome ingredients are blended together with care to meet your pet's raw instinct for a grain-free, nutrient dense diet.