Only Natural Pet and Natural Capitalism Solutions
Written by: Aaron I
As our loyal readers know, we have been on a search this year to find the perfect partner to help take Only Natural Pet, and then the Pet Industry, to new levels of sustainability. After talking to, and getting proposals from, a wide variety of for-profit and not-for profit organizations…we have found the ideal partner!
Natural Capitalism Solutions is a non-profit group that works with and educates businesses, communities, and governments on the business case for sustainability. NCS was founded ten years ago by Hunter Lovins, who has been working in sustainability for over 40 years. Beyond working and implementing innovative sustainability solutions with clients, NCS also runs sustainability education programs, Hunter inspires and educates millions of people each year through speaking engagements (just take a look at her TEDxMileHigh talk), and NCS boasts an amazing internship program.
In Phase I of our partnership we will focus on showing what organizations within the pet industry can do to increase their sustainability and decrease their environmental impact. This information will be available through an online educational sustainability toolkit called My Pet Sustainability Project that will include the business case for sustainability, what to consider with a supply chain, how to make a building more efficient, how to communicate sustainability, and tracking and regulation information.
On February 19th we will be convening a group of pet supply company CEOs, Founders, and Senior Leaders at Global Pet Expo, the annual pet trade show in Florida. This will be the beginning of our Sustainability Working Group (SWG) that will help and encourage everyone to “Green Up the Pet Industry”.
It all begins with a presentation from Natural Capitalism Solutions CEO Toby Russell that features Only Natural Pet as the ‘case study’ for the process, procedures, and tool kit we are now in the midst of developing.
We will recruit a group of ‘early adopters’ that will have the opportunity to help sponsor and provide key input on Phase II of our development.
Good things ahead!
Happy New Year to you and your furry friends and here’s to a green future for all of us.
Chris
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