Why Is My Dog So Itchy? 10 Common Causes & What to Do

Written by: Dr. Jean Hofve, Holistic Veterinarian, DVM

It tugs on the heartstrings, doesn’t it? Your pup endlessly scratching, licking, or chewing at their skin. That “thump-thump-thump” of a back leg hitting the floor is a sad cry for help echoing through the house. Dogs can’t tell us what’s wrong, but their itchy behavior speaks volumes. And when it’s happening all of a sudden — even without fleas — it can leave you wondering: why is my dog so itchy?

Itching (pruritus) is one of the most common issues vets see. Left untreated, it can lead to hot spots, infections, hair loss, and ongoing discomfort. The good news? Once you understand what’s causing the itch, you can help your dog find real relief.

Here are the 10 most common reasons dogs get itchy — and what you can do to help soothe that scratch.

1. Poor Nutrition

Poor-quality diets filled with fillers or low-grade ingredients can lead to itchy, irritated skin. Dogs thrive on whole-food, protein-rich diets that support healthy skin and immune function.

Omega-3 fatty acids and probiotics can also help reduce inflammation and support skin health.

Read More: What You Need to Know About Your Pet’s Food

2. Infections

Yeast and bacterial skin infections are incredibly common and often very itchy. These may appear as red, inflamed areas, greasy skin, or recurring ear infections.

While treatment requires veterinary care, supporting the immune system and maintaining overall skin health through good nutrition can help prevent reinfection.

3. Fleas

You may not see them, but even one flea bite can cause intense itching — especially if your dog is allergic to flea saliva. Flea allergy dermatitis is a top cause of sudden, severe scratching.

Daily checks, natural repellents, and consistent prevention help protect your dog without harsh chemicals.

Explore Natural Flea Solutions

4. Other Bugs: Ticks, Mosquitoes & Mites

Ticks, lice, mosquitoes, and mites (including scabies) can all cause relentless itchiness. Ticks and mosquitoes can introduce infections, while mites can spread rapidly between pets — and even to people.

If your dog is suddenly extremely itchy and others in the house are scratching too, ask your vet whether mites could be the culprit.

5. Airborne Allergies (Atopy)

Dogs can be allergic to pollen, grasses, mold, and dust — just like humans. But instead of sneezing, many dogs show allergies through skin irritation.

Common signs include red paws, itchy ears, belly rash, and seasonal flare-ups.

Natural allergy supplements and avoiding triggers can help lessen symptoms.

6. Food Allergies

Food allergies are another major cause of chronic or year-round itching. Dogs are most commonly sensitive to proteins like beef, chicken, or dairy — not grains.

An elimination diet helps identify the culprit. Limited-ingredient or raw diets can offer relief for many dogs.

7. Genetics & Breed Predispositions

Some dogs are simply built in a way that makes itching more likely. Breeds with skin folds (Bulldogs, Pugs), floppy ears (Spaniels), or lots of hair in the ears (Poodles) may deal with recurring skin or ear issues.

Anxious dogs may also scratch as a nervous habit, compounding irritation.

8. Reactions to Vaccines

Rarely, dogs may develop mild allergic reactions after vaccinations, including itching or hives. This does not mean vaccines aren’t safe — only that some dogs need personalized schedules or pre-medication under veterinary guidance.

9. Hormonal Imbalances

Conditions like hypothyroidism and Cushing’s disease can cause hair loss, oily skin, or chronic itchiness. These require veterinary diagnosis and treatment.

If itchiness comes with weight gain, hair thinning, or lethargy, it’s time for bloodwork.

10. Environmental Irritants

Household cleaners, detergents, shampoos, lawn chemicals, or even new carpets can trigger sudden itchiness.

If the itch came on all of a sudden, think about what recently changed in your dog’s environment.

Easy Fixes

  • Switch to fragrance-free, pet-safe cleaning products.
  • Use a gentle, natural dog shampoo.
  • Rinse paws after outdoor walks during allergy season.

Less Itch, More Belly Rubs

Itching is your dog’s way of telling you something’s wrong. Whether it’s allergies, bugs, food sensitivities, or something in the environment, identifying the cause is the first step toward relief.

With the right approach — and help from your vet when needed — your dog can get back to playing, napping, and soaking up all the attention they deserve.

Looking for natural solutions? Explore top products for itchy dogs or browse Only Natural Pet’s full selection of dog health & wellness essentials.