Our Honest Promise

Our all-natural products keep your pet’s wagging, pouncing, and playing from their early days to their senior years.

Quality Ingredients
you can trust

Our pets are part of the family (maybe even the best part). That’s why every single one of our products is made to our exacting quality standards and vetted by experts to keep your pet healthier and happier. To that end, what goes into our products is just as important as what we leave out. 

SEE UNACCEPTABLE INGREDIENTS

Our
PROCESS

We create recipes the same way we run our business—making choices that protect your pet and the planet: 

HEALTHY
 pets

We work closely with our holistic veterinarian, Dr. Jean, to formulate pet products that support full-body wellness. We use all-natural, human-grade, sustainably-sourced and certified ingredients that pet parents can trust.

Cleaner
Planet

We emphasize responsible, sustainable sourcing and we’re proud to use ingredients certified by the Marine Stewardship Council and the Global Animal Partnership.

INNOVATIVE PRODUCTS

We use industry-leading, sustainable food sources and practices to provide better alternatives that are nutritious and minimize impacts on the planet.

100% HAPPINESS
GUARANTEE

Our thoughtful process puts pets before profits with a focus on quality, safety, and care for our pets and the planet. That’s why we have a set of strict standards for our ingredients, ensuring we only use the best. 

LEARN MORE

Trusted
Partners