Our Honest Promise

Our all-natural products keep your pets wagging, pouncing, and playing from the early years to the old-timer days.

Our Process

We create recipes the same way we run our business—making choices that protect happy places everywhere: 

Healthy Bodies: We formulate pet products that support full-body wellness. We use all-natural, human-grade, sustainably-sourced and certified ingredients that pet parents can trust to be safe and effective. 

Cleaner Planet: We emphasize responsible, sustainable sourcing and we’re proud to use ingredients certified by the Marine Stewardship Council and the Global Animal Partnership.

We're proud to work with some of the best partners in pet care, including: Uckele Health & Nutrition, Barrett Petfood Innovations, Nature's Original Brands, AB7 America, Wanabeco, Alpine Export NZ, Carnivore Meat Company, and Petengreat Co.

Our Partners