Instinct the Raw Brand
Dog & Cat Food

Instinct the Raw Brand was founded in 2002 with a mission to transform the lives of pets using real, minimally processed raw nutrition. Headquartered in St. Louis, Missouri, and with manufacturing facilities in Lincoln, Nebraska, Instinct the Raw Brand produces frozen raw meals, freeze-dried raw meals, kibble, raw toppers, and wet food for both dogs and cats. From its early collaborations with experts at the University of Nebraska to achieving respected safety certifications, Instinct the Raw Brand has consistently advanced raw pet nutrition with a strong scientific foundation.

Instinct the Raw Brand offers a diverse lineup across categories, including Instinct dog food and Instinct cat food recipes made from responsibly sourced meat, poultry, and fish, combined with wholesome fruits and vegetables. Free from by-products, fillers, and artificial preservatives, each formula is carefully crafted to support pets’ health and vitality. With a focus on quality, innovation, and sustainability, Instinct the Raw Brand continues to set standards in raw-inspired nutrition for pets worldwide.