Primal
Dog & Cat Food

Raw dog and cat food, the way nature intended. Primal Pet Foods makes recipes with only real, whole food ingredients sourced from carefully selected farmers and vendors. 

After founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure, Matt switched Luna to a Biologically Appropriate Raw Food diet, which meant natural foods similar to what an animal might find in the wild. Luna’s appetite drastically improved, along with her energy and overall happiness, setting Matt on a mission to bring better health to pets everywhere. 

Primal stands for real, whole foods made in the USA from ingredients sourced responsibly for your pet's well-being. No synthetics — just high-quality proteins, USDA-certified organic produce, and unrefined nutrients promoting immune, circulatory, and digestive health. With bases like freeze-dried nuggets, gently cooked sous vide meals, and raw-infused kibble, Primal Pet Foods offers a variety of choices for all tastes — and Primal toppers, hydrators, treats, and chews make it easy to Build a Better Bowl for your pet!