I and Love and You
Founded in 2012 in Boulder, Colorado, I and love and you began as a small team of passionate pet enthusiasts working at a natural pet food store. They aimed to create high-quality, real-food options for dogs and cats, starting with raw pet food before it became mainstream. Their dedication to whole, nutritious ingredients led to the development of a diverse product line, including dry, wet, raw, chews, treats, and meal enhancers under brands like Naked Essentials®, Lovingly Simple®, and Nude Food®. The company emphasizes the human-animal bond, viewing pets as family members and crafting products that reflect this philosophy. Today, I and love and you remains independent and employee-owned, committed to providing premium pet food accessible to all furry friends.
As part of its growth, I and love and you has expanded its product offerings to include Baked & Saucy, a line of dog kibble baked in small batches with farm-raised meats and a savory bone broth coating. They also introduced Top That for dogs and Free Me
